The success of You Tube has given online marketing a chance to make use of this powerful phenomenon to promote their online content. The site has received more than 1.75 billion views and hosts over 45 terabytes of footage for viewers around the world. Anyone looking to search for a video makes his first stop at YouTube.com.
This is not to say that You Tube is the best quality video service that you can get out there. But for online marketers the more important factor that can be cashed in upon is the website???s popularity. You Tube offers mass exposure to all kinds of people looking to promote their blog, movie, or business on the internet.
The real question to be answered is how in the world can you get your video noticed amongst a sea of others. The You Tube audience has more than six million videos to screen hence you need to figure out a way to break through. Even if you manage to cook up great content you need to make some moves in order to generate traffic to your website.
Pointers of getting noticed on You Tube
??? Start off by creating your own channel. Creating your own channel is relatively easy because all you have to do is sign up. This gives you the opportunity to arrange all the content that you want in one location which will have a You Tube URL of its own. Here you can create your own profile, organize your content and link it to your website.
??? Customize it. You Tube has just enhanced the customization features that it has to offer to its members. The channel setting option will give you the list of customization features that you can operate. You can edit you content and design your profile. You can also short list nine videos to feature up front.
??? Choose an account type that is relative to your niche. When creating a channel you have a wide range of options to choose from ranging from standard to director, musician, comedian and guru. Having an account in a particular niche increases your chance of getting noticed as it narrows the focus of your channel. In this way competition is reduced and a plethora of self promotion opportunities increase.
??? Videos that run a length of five minutes or less are often most viewed. When looking to promote your web content make sure you create short and interesting clips that will retain the attention of the viewer. Even longer videos should be broken up into smaller pieces for the same purpose.
??? Categorize and tag your videos after having compiled your play list. Many people overlook this important stage but it is definitely worth it to take time out to properly tag your videos according to You Tube categories. You can search for similar content using keywords and then tag your videos accordingly. When it comes to video marketing you can make use of a wide array of keywords within your category.
??? When it comes to making play lists you should tailor it towards a specific niche. Creating targeted play lists gives viewers a chance to quickly find related content. By making the effort to create thematic play lists you will be able to drive more traffic to your website.
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